Samantha Frain, Executive Director
Sam Frain
Executive Director


Sam, our Executive Director, understands how listening to the stories and lived experiences of people with disability can transform gaps and barriers into meaningful opportunities.

With more than 20 years of experience supporting people with disability, Sam has navigated through Occupational Therapy, business development, management and is now leading the NI team. Sam is truly passionate about inclusivity, and knows that the most creative and effective solutions NI can design, are sparked by people with a disability.

Madeleine Donkin
Madeleine Donkin
Business Development Manager

Madeleine steers NI’s flagship platform Nest to national success so that people with disability throughout Australia can find an independent home that meets their needs and wants.

She has over 20 years experience working in business development, fundraising, marketing and communication for numerous not-for-profit organisations and more than 13 years in the disability industry. Madeleine is committed to ensure people with disability have choices, options and inclusion in all aspects of their lives.

Georgina Hibberd
Senior Innovation Officer


As NI’s resident designer, Georgina contributes new and creative approaches to NI’s work. She is currently  developing  co-design methods so we can increase the voice and contribution of people with disability in everything we do.

Georgina has over two decades of experience in information and visual communication design across the not-for-profit and tertiary sector. In 2018 she completed her doctorate, which explored different ways of designing library catalogues, beyond the common list view.

Erin O'Toole
Erin O’Toole
Innovation Officer


Erin has a background in social sciences and social work, with a passion for community capacity building. She has played a vital role in bringing a large number of NI’s projects to life. Erin’s commitment to advocacy combined with her interest in disability innovations makes her an essential member of the NI team.

Nick Mooney, Innovation Officer
Nicholas Mooney
Innovation Officer


Nick is the newest member of the team, he is a designer with a keen interest in designing socially responsive experiences through visual communication. Nick understands the importance of collaboration and co-design and uses human-centered design methodologies to approach complex problems alongside people with disability.

Florencia Velez
Florencia Velez
Marketing & Comms Coordinator

Flo is a journalist with international experience in communications, marketing and human resources in not-for-profit and NGO’s. With determination, she shares NI’s story, shining a light on the story of people with disability we work alongside. She is committed to amplify NI’s impact across different communities throughout the country.