People

Sam Frain
Executive Director

As Executive Director of NI Sam’s work focuses on listening to the stories and lived experiences of people with disability and transforming needs and gaps into meaningful opportunities.

An Occupational Therapist by trade, Sam has had more than 20 years of experience in the disability sector working across clinical, business development, management, and innovation roles. Sam is truly passionate about inclusivity and ensures ALL people with disability are active participants in the work of NI.

Madeleine Donkin
Madeleine Donkin
Business Development Manager

Madeleine is responsible for steering NI’s flagship platform Nest to national success so that people with disability throughout Australia can find an independent home that meets their needs and wants. She has over 20 years experience working in business development, fundraising, marketing and communication for numerous not-for-profit organisations and more than 12 years in the disability industry.

Madeleine is committed to ensuring that people with disability have choice, options and inclusion in all aspects of their lives.

Georgina Hibberd
Supported Living Lab Manager

Georgina has over two decades of experience in information and visual communication design across the not-for-profit and tertiary sector. In 2018 she completed a doctorate, which explored how library catalogue interfaces shape our understanding of library collections. As NI’s resident designer, Georgina leads the design approach to our work. She is currently developing our co-design methods so we can increase the voice and contribution of people with disability in everything we do.

Erin O'Toole
Erin O’Toole
Innovation Officer

With a background in social sciences and a passion for community capacity building, Erin has played a vital role in bringing a large number of NI’s projects to life. Erin’s commitment to advocacy combined with her interest in disability innovations makes her an integral member of the NI team.

Florencia Velez
Florencia Velez
Marketing & Comms Coordinator

Journalist, with international experience in communications, marketing and human resources in not for profit and NGO’s. Florencia is responsible for sharing the story of NI, shining a light on the story of the people with disability we work alongside and amplifying our impact across communities.